Hyhr Inc.

I was first introduced to the leadership team at Hyhr by referral from a friend. At the time I was completing work for another client Hyhr was just beginning their first round of VC raise and I had the chance to learn about their mission and vision. I was inspired by their plan for social equity and became further involved by joining their team. I had the opportunity to help craft their pitch deck, consult on strategy and partnership acquisition, and even help build their E-commerce infrastructure. I am now the current Director of Digital Marketing for the organization and head up the creative department with a full team.

E-Commerce Platforms

From approximately July of 2021 through March of 2022 I had the opportunity to help stand up 2 E-commerce platforms for Hyhr. One platform focused solely as a recreational cannabis online marketplace and the other as a national Hemp CBD online marketplace. I generated the copy, content, and helped shape strategy for both platforms. I currently program direct both platforms in terms of customer acquisition and driving sales through promotions and omni-channel marketing campaigns. 


(CA Only Recreational Site)


(National Hemp CBD Site)

Curated Blog Posts

Among my many duties as the Director of Digital Marketing, one of the primary roles I serve for the organization is as the senior copywriter on staff. Here are some of the blog posts that I have curated for Hyhr customers on our corporate blogs.

How Can I Exercise When I’m Stuck at Home?

There are actually many great (and free!) options to help keep you moving even if you can’t play team sports, join a group exercise class, or head to the gym right now. Learn about some amazing workouts to try while you’re at home.

6 Ways to Improve Mood with CBD

Even if your routine is not your usual one, it’s important to have some expectations for yourself every day. Simple things like: Walk the dog. Eat. Take your vitamins and CBD. Bathe. Change your clothes. Meditate. Move your body. Checking off even tiny goals like this can feel quite empowering. It is nice to have to hold yourself accountable for something, even if it’s less than you used to accomplish in the first hour of your day.

What is CBD, exactly?

We’re the first to admit that CBD has become a wellness buzzword lately. You may be wondering, “What is CBD exactly? Can it really help people?” And most importantly, “What can CBD do for me?Maybe you already know about – or even use – CBD, but would like some help explaining it to friends or family. Please share this blog post with them!

What is Full-Spectrum CBD?

Trending across the globe with incredible velocity, CBD products have become very popular. This article will help to explain some of the core distinctions between CBD products and how to know what to look for.

How to Select the Right Product Form

Hemp CBD products, like all wellness products, come in many different forms. From inhalation to topicals to ingestion as food, pills or capsules, CBD can be delivered to the nervous system any way you like.

All About Terpenes: CBD & Terpenes Explained

As hemp becomes more mainstream, a word like “terpenes” may be on your radar. You may have even heard it here, because the products we sell always provide full-spectrum CBD products loaded with specialized terpenes. 

CBD & Pain Management for Athletes

Being an athlete is about perseverance and overcoming struggle. But one of the largest struggles for any athlete or active person, whether amateur or professional, is dealing with pain. Playing sports makes us all susceptible to muscle soreness, inflammation, and aches—but there’s something you can do to make it easier. Most people who play sports tend to turn to over-the-counter meds or even painkillers. But many athletes and active people are searching for a cleaner and more natural method for relief. Enter Cannabidiol (CBD). CBD is the non-psychoactive component of hemp, the new and rising trend among professional and amateur athletes alike.

How to Choose the Right CBD Product

The CBD industry has grown so much in the last couple of years that there are numerous products for people to choose from for their health and wellness. But with so many options, it can be overwhelming to figure out how to choose the right product for your needs. Each one of us is unique and is trying to solve specific needs. There isn’t a one-size-fits-all solution to CBD wellness.

What is CBD? Why is it Important?

CBD, or cannabidiol, is a powerful compound that’s found in the leaves and flowers of Cannabis Sativa. This plant – which includes both hemp and marijuana – has a rich history as medicine going as far back as the pre-neolithic period (about 14,000 years!) More recently, it has stormed the cultural stage, re-taking its rightful place in the pharmacopeia of herbal remedies.

How to Choose the Right Cannabis Product

Each one of us is unique and are trying to solve specific needs. There isn’t a one-size-fits all solution to cannabis wellness. But it is important to choose a high quality product that has a proven record for efficacy. Hopefully this article can help you determine what cannabis product to get.

5 Myths About Cannabis Debunked

The United States has a long and problematic history with the cannabis plant. As far back as the colonial era, American production of hemp was not only encouraged by the government, but was prominently grown by several of the founding fathers (Benjamin Franklin, Thomas Jefferson, James Madison, and George Washington to name a few).

6 Reasons to Use Cannabis Topicals for Workout Recovery

So you’ve just maxed out those squats or finished a forty-minute intensive on the treadmill and you are sore, sweaty, and tired. Now what? Beyond pounding some water and hitting the showers there’s another thing you can do: use a cannabis topical! Having a solid recovery routine (or even day-to-day) where you focus on relaxing, letting your body rest and recover, and supplementing your needs is vital to optimal health and wellness.

Why You Should Pair Cannabis Oil With Your Yoga Practice

A cannabis tincture is a great product to add to your yoga routine. For those of you who enjoy a  restorative flow or gentle yoga class, tinctures can enhance your experience on the mat. Cannabis oil can also be great if you use it before a faster pace vinyasa flow class. The primary benefit is for those, like me, whose mind likes to wander during class.

UI/UX Copy & Content

During my tenure as Digital Marketing Director I developed several landing pages  to help create user acquisition. Here are just a few examples.

Product Display Pages

With any E-Commerce platforms it is vital to research and develop product display pages that are not only friendly to consumers but also optimized to rank well on search engines. For GoHyhr, there are several regulations and compliance reviews that go into PDP’s. This is especially the case because Hemp CBD products are incredibly regulated on the national level. These product display pages were crafted to be SEO optimized and crafted in such a way that we could use this content in Google PPC campaigns.