Hyhr Inc.
I was first introduced to the leadership team at Hyhr by referral from a friend. At the time I was completing work for another client Hyhr was just beginning their first round of VC raise and I had the chance to learn about their mission and vision. I was inspired by their plan for social equity and became further involved by joining their team. I had the opportunity to help craft their pitch deck, consult on strategy and partnership acquisition, and even help build their E-commerce infrastructure. I worked as the Director of Digital Marketing for the organization and headed up the creative department with a full team.
E-Commerce Platforms
From approximately July of 2021 through March of 2022 I had the opportunity to help stand up 2 E-commerce platforms for Hyhr. One platform focused solely as a recreational cannabis online marketplace and the other as a national Hemp CBD online marketplace. I generated the copy, content, and helped shape strategy for both platforms. I currently program direct both platforms in terms of customer acquisition and driving sales through promotions and omni-channel marketing campaigns.
GetHyhr.com
(CA Only Recreational Site)
GoHyhr.com
(National Hemp CBD Site)
Curated Blog Posts
Among my many duties as the Director of Digital Marketing, one of the primary roles I serve for the organization is as the senior copywriter on staff. Here are some of the blog posts that I have curated for Hyhr customers on our corporate blogs.
UI/UX Copy & Content
During my tenure as Digital Marketing Director I developed several landing pages to help create user acquisition. Here are just a few examples.
Product Display Pages
With any E-Commerce platforms it is vital to research and develop product display pages that are not only friendly to consumers but also optimized to rank well on search engines. For GoHyhr, there are several regulations and compliance reviews that go into PDP's. This is especially the case because Hemp CBD products are incredibly regulated on the national level. These product display pages were crafted to be SEO optimized and crafted in such a way that we could use this content in Google PPC campaigns.

