Papa & Barkley

From February 2019 until March 2021 I worked as a lead copywriter and web developer for the very popular cannabis wellness brand Papa & Barkley. During that time I had the opportunity to embed myself into the marketing department and handle all of the copy and content needs for the brand. Most notably I was able to increase sight traffic from 12K to 40K unique visits per month over my tenure with the company. The content I created for the corporate blog required SEO research, content development, media asset creation, and writing. I was able to bring over 13 million verifiable impressions due to the posts I created. I also increased organic traffic to the three Ecommerce sites by approximately 1.5 million unique visits over 2 years. Among this collection of work you will find UI/UX landing pages I designed and wrote copy for product launches, product display pages that served as the purchase point for online customers, and marketing collateral that was not only used as advertising but for customer education, product catalogs, branding, and 3 E-Books that served as product specifications, product information, cannabis education, and science.

Curated SEO Blog Posts

When I started at Papa & Barkley, they had approximately 8 knowledge base articles. When I came aboard I used my expertise in SEO and content development to create a curated corporate blog. In total I wrote over 150 posts that served to educate customers about their products, as well as health and wellness surrounding cannabis and CBD. Many of these posts were written in tandem with the amazing Laine Hammer, my copywriting partner in the marketing department. Here are some of the choice posts we wrote together as well as some that I wrote before she joined the company!

A History of Hemp & Remembering Jack Herer

At Papa & Barkley, our goal is to introduce our customers to the joys of plants as medicine. We use CBD derived from hemp (aka Cannabis sativa with less than .3% THC) for our national line of products to help you feel better every day, and we bet that you have more hemp in your home than you realize.

Cannabis Entourage Effect

If you’re new to cannabis, you may not know about THC, CBD, and terpenes, but they’re an integral part to the cannabis plant that all novice and expert consumers should know about. Even if you’re just entering the cannabis world, it’s likely you’ve heard about various ratios. But the real question is: why do so many cannabis enthusiasts care about ratios? Answer: different cannabinoids (THC, CBD, THCa, etc.) work in tandem when consumed—a process known as the entourage effect.

What is Hash?

While many cannabis enthusiasts have heard of “hash”, do we all really know what it is? To understand what hash is, we need to remember that the Cannabis plant has both a physical structure – the leaves, the stalk, the roots – and the actual essence of the plant itself – the trichomes – which are comprised of aromatic terpenes and cannabinoids.

Our Whole Plant Infusion Process

Through a Whole Plant Infusion process that starts with the plants grown by local farmers that are used in our lipid infusion process that captures the plant’s natural phytonutrients, terpenes, and full spectrum of cannabinoids. Although our process is all natural and solventless, it is anything but simple.

What is Rosin?

What is cannabis rosin? Rosin is a golden, sap-like concentrated oil made by pressing the resinous trichome heads from the flowers of cannabis plants. While you may not have heard of it, rosin is an oil you didn’t know your skin needed. If you’ve never heard of the golden sap-like substance that is front and center in our skincare suite, here’s a 101 on where it comes from, how we make it, the difference between rosin and resin, and how it helps keep your skin glowing all year long.

Transparency, Triple-Tested & How to Read a Cannabis Certificate of Analysis (COA)

The core values of Papa & Barkley is providing our loved ones with the cleanest and most effective cannabis products possible. For us, clean means our whole plant infusion process, sourcing the best cannabis and input ingredients, and testing above and beyond state regulations.

Guide to the Minor Cannabinoids CBN, CBG, THCa, and THCv

Minor cannabinoids have been hyped in the news lately, and if you’ve been following there are numerous stories about how they are the next frontier in cannabis. Most people have heard of THC and CBD, but there are over 100 other cannabinoids present in cannabis.

How to Read (and Understand) a Cannabis Batch Label

Have you ever looked at your Papa & Barkley product box and wondered, “How much THC is in this?” or “What is this label with the tiny numbers and letters?” We’ve had that same reaction, and we’re here to provide some clarity on batch labels and teach you how to read them.

Cannabis Extraction & Solvents

Some forms of cannabis extraction utilize solvents, which are chemicals that are used to break down the flower and extract its essential oils, Cannabinoids, Terpenes, and other compounds. These compounds are often used in making concentrates like hash, oil, shatter, and wax. Common solvents used in cannabis extraction are ethanol and CO2.

Why Do Terpenes Matter?

To put it simply, terpenes are the aromatic oils that give your favorite cannabis varieties distinctive flavors like citrus, berry, mint, and pine. These oils, secreted in the flower’s sticky resin glands, also appear in many other herbs, fruits, and plants. They play a significant role in the therapeutic and medicinal use of cannabis strains by creating subtle differences in effects across various types.

What Are Terpenes?

Have you ever wondered how your favorite cannabis strains get their wonderful, diverse aromas and flavors? Your favorite indica, sativa, or hybrid strain smells so good because of organic compounds called terpenes! We’re going to break down what terpenes are, some of the pleasant aromas you can find in various strains, and why natural terpene profiles help you experience all the benefits of the cannabis plant.

How to Treat Tennis Injuries With CBD & THC

Throughout high school and college I loved to play tennis. I had a local park near my house that had overhead lights so that you could stay on the court well into the evening. After school, I would walk to the courts of Kittridge Park and play for hours. After several hours and numerous matches, my knees, wrists, back, and feet would begin to ache from the exertion.

Sports Recovery With Physical Therapy & CBD

I remember when I was a young man how important it was for me to perform as an athlete. I played on a football team as a defensive linemen. I was 6’1” and weighed a whopping 240 lbs.— I was a natural fit on the team. During the season, about 4 games in, I received a nasty broken ankle. At the time I didn’t have access to legally consume CBD. But for most professional and amateur athletes, CBD is now a viable option to help with recovery from a sports injury.

CBD for Physical Therapy & Pain Management

I am no stranger to physical therapy. During my twenties I sustained a back injury that led to a brief hospitalization. As a result, I’ve lived with chronic lower back for the last ten years and have tried every type of treatment you can think of to keep the pain in check and function normally. But after ten years I can tell you that two things worked more than the pain-killers and the prospect of spinal surgery: physical therapy and CBD.

How to Manage Back Pain as an Athlete

After college I joined my local gym to keep myself healthy and build muscle mass. Yet one fateful day during a lifting and cardio class I injured my back while doing box jumps. It was halfway through the class and as I was landing during a strenuous set, I landed off balance with a distinct pop followed by immediate pain shooting through my lower spine. An emergency room visit, x-ray, and a pain killer later, my doctor told me that I had potentially slipped one of the disks in my vertebrae.

How to Treat Chronic Pain Naturally

I’m going to be completely straight with you, my back hurts every day. If I don’t stretch it out or use something to help curb the pain then I can’t function at work, take walks, play sports, or generally enjoy my life. If you do a google image search with the phrase ‘chronic pain’ the typical results are usually images featuring people doubled over with one hand pushing against an area of the body with looks of pain on faces. This may have a visceral effect on some, but it leaves out the human aspect of chronic pain— the emotional burden. Living with chronic pain puts a strain on daily life, and I am no exception.

How CBD Can Improve Your Golf Game

Golf is a game that requires upper and lower body strength to play consistently, but the repetitive nature of the game can lower performance and make it harder to get through all 18 holes. Enter CBD, or cannabidiol, one of the active ingredients in Hemp and cannabis. CBD is gaining steam as a viable method for athletes to help recover after performing and as a means to combat aches and pains associated with their respective sports.

3 ways CBD Can Benefit Your Physical Therapy Routine

A physical therapist can help to identify factors that prevent people from being active while finding ways to overcome physical obstacles. When combined with CBD, physical therapy can be individualized to each person’s needs and care level to help with recovery, pain relief, and reduction of inflammation. Here are three ways to add CBD to your physical therapy routine.

CBD for Arthritis Pain

Arthritis is an everyday occurance for my mother. She experiences pain in her hands, her wrists, and especially in her knees. For most of her life, and for most of mine, she has always had to be a strong woman. But over the years her condition has made her everyday life more difficult; simple tasks like making her dinner, taking a walk, or standing have become too arduous. That is, until she found the all-natural method of using CBD for pain relief to help her through her day.

The Healing Power of THC & CBD

I’ll be the first to admit it: I am a cannabis user and advocate of safe access for all people (over the age of 21). Cannabis is an amazing plant! There is tremendous anecdotal, as well as scientifically backed, evidence of the plant’s healing potential. The real power of cannabis comes from cannabinoids, and the most commonly known are THC & CBD.

CBD for Seniors

Osteoarthritis runs heavily in my family. My mother deals with pain in her hands, knees, and lower back every day. My grandmother spends most of her day lying down or seated because her knees are swollen to the point, she can barely stand for more than five minutes. Both feel the physical and emotional strain of day to day life because of their conditions. But it goes beyond the pain on most days. My mother and grandmother are proud women.

Treating Common Golf Injuries With CBD and THC

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3 DIY CBD Face Masks for the Perfect Spa Day

From foot soaks to a daily writing practice, there are so many ways to care for your mind and body. But for those days where you just want to shut your mind off and treat your skin, we’ve got the perfect DIY CBD face mask to go with your relaxing nighttime routine.

How CBD & THC Can Enhance Your Yoga Practice

We’re going to be honest, sometimes working out is a real pain – pun intended. But most of the time, we thank ourselves later because stretching it out with some yoga is the only way to recharge. Whether you practice yoga to stretch sore muscles, calm your mind and body, or engage in mindfulness, CBD and THC can elevate your yoga experience!

Cannabis Chocolate Is the Wellness Ritual You’ve Been Looking For

It’s safe to say that chocolate is one of the more beloved sweet treats. You can find it in your favorite cakes, cookies, pastries, and confections, and more simply, in bar form. While it may not seem like it, chocolate can be a form of self-care and can help your mind and body relax. For many, that first bite of delicious chocolate allows for a moment of relief (some might call it bliss!). If you don’t consider chocolate as a viable wellness ritual, get ready for Papa & Barkley to change your mind with Releaf Chocolates.

5 Steps for the Perfect DIY Home Spa Treatment With CBD and THC

I am a huge fan of self care. I mean it. Every night before I go to sleep I practice a self care routine. I pull out my trusted soaking bin, fill it with hot water and soak my feet for thirty minutes. It may not sound like much but it makes a world of difference in my emotional state before I nod off for the night. I am also a huge fan of cannabis, so naturally I incorporate it into my regimen every evening. If you are like me and love doing DIY spa treatments in your own home, then here are my 7 steps for the perfect home spa treatment.

THC & CBD SKINCARE FOR ANY AGE

Did you know that our skin is the largest organ of our bodies? It protects us from the elements, regulates our body temperature, and allows us to feel sensations of touch, heat, and cold. (Want to know more? Talk to Bill Nye!) Our skin does more for us than we realize, and as we get older and our skin changes, we learn just how important it is to take care of our skin. From protecting our skin from the sun, to preventing irritations and skin cancer, to keeping it moisturized during dry winter months, it’s crucial to give your skin the love and attention it deserves.

Best Activities to Pair With an Edible

Let’s talk about edibles. If you’re looking for a revolutionary edible, we can guarantee you’ve never had one like Papa & Barkley’s Releaf Gummies. With our one-of-a-kind clean, sugar-free, gluten-free, and keto-friendly gummies, you reap the benefits of the whole plant in a whole new way. Our gummies add the health benefits of cannabinoids to your everyday activities. Whether you want to relax, get creative, or head outdoors, we’re here to help you to make the most of your gummy experience!

What is a Trichome?

Trichomes are the fruit of the cannabis flower – tiny, crystal-like hairs on the cannabis plant and flowers. Trichomes produce some amazing aromas and vital healing properties because that’s where the plant’s cannabinoids and terpenes are concentrated. If you’ve looked at a cannabis flower from afar you’ve probably noticed that faint blanket of white dust that is covering the buds—those are the trichomes!

THC Tincture Dosage Guide & Chart For Beginners

If you are trying cannabis for the first time, you may have heard that it’s important to find your optimal dose or right ratio. The most effective way to do so is through a method called titration. Titration is the practice of adjusting your dose in low increments over a period of time to obtain the maximum benefit without adverse effects.

Why CBD with Yoga is the Best Idea Ever

Yoga isn’t the only practice that can help us cope with our daily lives. While many people are turning to CBD as a viable medicine to treat medical ailments, there are many who are receiving value from incorporating cannabidiol as a tool to help fight stress and anxiety. The best part? There’s actual medical evidence of how CBD, when paired with Yoga, can help with stress and improve emotional well-being.

How to Find the Right CBD to THC Ratio

Everyone is different so finding the right ratio is unique to your needs. High THC ratio with little or no CBD can be intoxicating and provide relief from discomfort. Low to no THC and high CBD can provide relief from normal inflammation with little to no psychoactivity.

CBD Oil for Trouble Sleeping

If you’re like us, you’ve dealt with trouble sleeping at one point in your life. From restless nights to random nightmares, there can be a range of issues that can keep us from getting the sleep you deserve. Waking up in the middle of the night and not being able to get back to sleep is not ideal, and sometimes cracking a book or counting sheep just don’t cut it. Fortunately, we have found our secret to sleep success: CBD oil!

UI/UX Copy & Content

These are just some of the landing pages that I helped develop during my time at Papa & Barkley. I was present for numerous product launches and was able to help craft everything from product display pages to UI/UX content. The content from these landers accounting for millions in online sales, brand awareness, and organic SERPS.

Marketing Collateral

In addition to crafting the copy that went into these pieces of marketing collateral I had the opportunity to create hundreds more. Many of these pieces were tied to broader marketing activations or omni-channel campaigns.

E-Books & Print

During my time at Papa & Barkley I had the opportunity to collaborate with the marketing team to create two long form content pieces in the form of an educational cannabis compendium and CBD compendium. I was the principal writer on the cannabis compendium and was one of two writers on the cbd compendium. Both compendiums are available in print & digital.