Papa & Barkley
From February 2019 until March 2021 I worked as a lead copywriter and web developer for the very popular cannabis wellness brand Papa & Barkley. During that time I had the opportunity to embed myself into the marketing department and handle all of the copy and content needs for the brand. Most notably I was able to increase sight traffic from 12K to 40K unique visits per month over my tenure with the company. The content I created for the corporate blog required SEO research, content development, media asset creation, and writing. I was able to bring over 13 million verifiable impressions due to the posts I created. I also increased organic traffic to the three Ecommerce sites by approximately 1.5 million unique visits over 2 years. Among this collection of work you will find UI/UX landing pages I designed and wrote copy for product launches, product display pages that served as the purchase point for online customers, and marketing collateral that was not only used as advertising but for customer education, product catalogs, branding, and 3 E-Books that served as product specifications, product information, cannabis education, and science.
Curated SEO Blog Posts
When I started at Papa & Barkley, they had approximately 8 knowledge base articles. When I came aboard I used my expertise in SEO and content development to create a curated corporate blog. In total I wrote over 150 posts that served to educate customers about their products, as well as health and wellness surrounding cannabis and CBD. Many of these posts were written in tandem with the amazing Laine Hammer, my copywriting partner in the marketing department. Here are some of the choice posts we wrote together as well as some that I wrote before she joined the company!
UI/UX Copy & Content
These are just some of the landing pages that I helped develop during my time at Papa & Barkley. I was present for numerous product launches and was able to help craft everything from product display pages to UI/UX content. The content from these landers accounting for millions in online sales, brand awareness, and organic SERPS.
Marketing Collateral
In addition to crafting the copy that went into these pieces of marketing collateral I had the opportunity to create hundreds more. Many of these pieces were tied to broader marketing activations or omni-channel campaigns.
E-Books & Print
During my time at Papa & Barkley I had the opportunity to collaborate with the marketing team to create two long form content pieces in the form of an educational cannabis compendium and CBD compendium. I was the principal writer on the cannabis compendium and was one of two writers on the cbd compendium. Both compendiums are available in print & digital.