• Optimized email, site, and product display page copy to drive growth and increase sales for primary client by 30% month over month.
• Spearheaded development and implementation of comprehensive digital marketing strategies.
• Led cross-functional team to successfully launch and optimize multiple marketing channels, resulting in a 650% increase in website traffic and lead generation.
• Identified and implemented SEO practices, leading to 140% growth in average order value.
• Developed and executed data-driven growth initiatives, leveraging market insights and analytics to drive a 220% increase in customer acquisition and retention rates.
• Developed and executed innovative digital marketing strategies that resulted in a 25% increase in online conversions and a 30% growth in revenue within the first month.
• Led a team of digital marketing specialists, overseeing their performance and providing guidance to optimize online campaigns, resulting in a 15% improvement in click-through rates and a 20% increase in social media engagement.
• Implemented data-driven analytics and measurement tools to track key performance indicators, enabling data-informed decision-making and identifying opportunities for optimization, resulting in a
  40% reduction in customer acquisition costs.
• Collaborated with cross-functional teams, including UX designers and developers, to enhance website functionality and user experience, leading to a 480% improvement in average session duration.

• Conducted interviews and built out a digital marketing department of 8 team members.
• Led cross-functional team in the development and execution of omnichannel digital marketing campaigns targeting customers in the sports and fitness industry.
• Trained and mentored team members in digital marketing tactics and industry best practices.
• Developed and presented comprehensive bi-monthly marketing performance reports and analyses to executive team, highlighting key insights and recommendations for future campaigns & growth.
• Led and scaled performance for key strategic growth across Ecommerce property, customer relationship management (CRM) platforms, social media channels, and search engine marketing (SEM) properties.
• Developed content strategy that resulted in increased Ecommerce property traffic by 150-200% month over month.
• Utilized data analysis and industry best practices to drive omnichannel marketing campaigns to generate $32K in sales over the course of two quarters.
• Created content strategy and developed 40+ articles that gained 51K impressions with an average CTR of 4.6%

• Oversaw building of digital infrastructure from strategy to execution—with a focus on standup of E-commerce channels, customer relationship management (CRM), social media channels, search engine marketing (SEM), and custom full-stack affiliate software (SaaS).
• Acted as primary B2B & D2C facing point person for company accounts and customers, responsible for developing rapport, trust, and representing brand values.
• Developed content strategy, built digital education channels, and drove consumer traffic to Ecommerce properties.
• Oversaw the creation of 42 consumer-facing education articles that gained 2.5K in direct traffic quarterly to Ecommerce properties.
• Executed omnichannel marketing initiatives that generated $4K in quarterly sales.
• Conducted search engine optimization and deployed content to generate 45K+ impressions month over month growth.
• Scaled brand Ecommerce email campaigns to increase revenue by $1.5K month over month.
• Established bi-monthly analysis and delivery of marketing reports on KPIs to track brand growth and adjust digital strategy as needed.
• Managed a 5-person team to execute consumer-facing digital initiatives in support of MVP launch.

• Increased sight traffic by 111K UVM since October 2020.
• Garnered over 116K+ verified impressions due to SEO content development.
• B2C advertising: created advertising collateral for print & digital.
• B2B copy- wholesale partners and affiliate partners.
• D2C email copy- dedicated consumer email campaigns.
• SEO strategy: research and implementation across digital properties to support E-commerce sales.
• Built and optimized on-page SEO across all digital properties to support site traffic and drive E-commerce.
• Worked to create multiple UI/UX landing pages in support of enterprise marketing campaigns.
• Supported and developed content for several product launches.
• Worked as brand manager for hemp topicals product line.
• Developed wireframes, UI/UX for 2 brands under company umbrella.
• Created print & digital compendiums with product, company, and industry education.
• Supported PR and social media efforts through campaign copy, social copy, and editorial pieces.

• Increase sight traffic from 12k to 40k monthly unique visits over the course of 2019-2020
• Garnered over 13+ million verified impressions due to SEO content development.
• Increased sight traffic by 1.5+ million UVM since January 2019.
• Created Google Ad campaigns with consistent CTR of over 9%.
• B2C advertising: created 100+ pieces of advertising collateral including print, digital, social, and video
• B2B & D2C email copy- wrote copy for dedicated consumer email campaigns (CTR 12-27%)
• SEO strategy: research and implementation across digital properties
• Wrote over 140 SEO driven blog posts to support E-commerce sales.
• Created multiple published Op-Eds in industry magazines and digital publications including thought leadership.
• Developed and implemented several omni-channel marketing campaigns which reach over 5+ million users.
• Worked in coordination with graphic designers to create 20+ UI/UX landing pages
• Created 2 print & 2 digital E-books with product & industry education.

• Produce copy for Our Stories segment of application with high click-through rate and over 1M+ unique views & 4M+ views daily
• Collaborate with the content team to produce material aligned with the company’s brand identity & voice
• Consistently write headlines & advanced copy for daily stories
• Develop content, engage in copy ideation and quality control for 4 separate content departments.

• Wrote newsletters, press releases, and PR articles
• Created content for social media
• Created Corporate blogs for multiple clients & wrote articles to increase readership
• Created marketing materials for enterprise level businesses
• Created website copy, advertisement copy, technical writing, content development & ideation, SEO auditing

Education & SKills

University California Los Angeles

Full Stack Web Development (MERN)

California State University Northridge

BA Enlgish & Creative Writing

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