Hi!

I’m Cyrus

Sepahbodi

Creative Copywriter
Image of Cyrus Sepahbodi sitting at a table writing in a notebook.

(310) 414-7912

Los Angeles, CA

About me

A creative in Los Angeles, CA

Digital Marketer with a passion for building projects that create community.

I choose my clients for the impact that they create in the world. Whether it’s a product to make people’s lives better or a social platform that reaches millions in moments. Changing the way people think through writing is at the heart of who I am and what I do professionally.

Experience

Digital Strategist & Team Lead

SummaForte

08/2022 – Present

  • Conducted interviews and built out a digital marketing department of 8 team members.
  • Led cross-functional team in the development and execution of omnichannel digital marketing campaigns targeting customers in the sports and fitness industry.
  • Trained and mentored team members in digital marketing tactics and industry best practices.
  • Developed and presented comprehensive bi-monthly marketing performance reports and analyses to executive team, highlighting key insights and recommendations for future campaigns & growth.
  • Led and scaled performance for key strategic growth across Ecommerce property, customer relationship management (CRM) platforms, social media channels, and search engine marketing (SEM) properties.
  • Developed content strategy that resulted in increased Ecommerce property traffic by 150-200% month over month.
  • Utilized data analysis and industry best practices to drive omnichannel marketing campaigns to generate $32K in sales over the course of two quarters.
  • Created content strategy and developed 40+ articles that gained 51K impressions with an average CTR of 4.6%

Director of Digital Marketing & Growth

Hyhr Inc.

07/2021 – April 2023

  • Oversaw building of digital infrastructure from strategy to execution—with a focus on standup of E-commerce channels, customer relationship management (CRM), social media channels, search engine marketing (SEM), and custom full-stack affiliate software (SaaS).
  • Acted as primary B2B & D2C facing point person for company accounts and customers, responsible for developing rapport, trust, and representing brand values.
  • Developed content strategy, built digital education channels, and drove consumer traffic to Ecommerce properties.
  • Oversaw the creation of 42 consumer-facing education articles that gained 2.5K in direct traffic quarterly to Ecommerce properties.
  • Executed omnichannel marketing initiatives that generated $4K in quarterly sales.
  • Conducted search engine optimization and deployed content to generate 45K+ impressions month over month growth.
  • Scaled brand Ecommerce email campaigns to increase revenue by $1.5K month over month.
  • Established bi-monthly analysis and delivery of marketing reports on KPIs to track brand growth and adjust digital strategy as needed.
  • Managed a 5-person team to execute consumer-facing digital initiatives in support of MVP launch.

Senior Copywriter & Digital Growth Specialist

CannaCraft Inc.

08/2020 – 09/2021

  • Increased sight traffic by 111K UVM since October 2020.
  • Garnered over 116K+ verified impressions due to SEO content development.
  • B2C advertising: created advertising collateral for print & digital.
  • B2B copy- wholesale partners and affiliate partners.
  • D2C email copy- dedicated consumer email campaigns.
  • SEO strategy: research and implementation across digital properties to support E-commerce sales.
  • Built and optimized on-page SEO across all digital properties to support site traffic and drive E-commerce.
  • Worked to create multiple UI/UX landing pages in support of enterprise marketing campaigns.
  • Supported and developed content for several product launches.
  • Worked as brand manager for hemp topicals product line.
  • Developed wireframes, UI/UX for 2 brands under company umbrella.
  • Created print & digital compendiums with product, company, and industry education.
  • Supported PR and social media efforts through campaign copy, social copy, and editorial pieces.

Lead Copywriter & Web Developer

Papa & Barkely

02/2019 – 03/2021

  • Increase sight traffic from 12k to 40k monthly unique visits over the course of 2019-2020
  • Garnered over 13+ million verified impressions due to SEO content development.
  • Increased sight traffic by 1.5+ million UVM since January 2019.
  • Created Google Ad campaigns with consistent CTR of over 9%.
  • B2C advertising: created 100+ pieces of advertising collateral including print, digital, social, and video
  • B2B & D2C email copy- wrote copy for dedicated consumer email campaigns (CTR 12-27%)
  • SEO strategy: research and implementation across digital properties
  • Wrote over 140 SEO driven blog posts to support E-commerce sales.
  • Created multiple published Op-Eds in industry magazines and digital publications including thought leadership.
  • Developed and implemented several omni-channel marketing campaigns which reach over 5+ million users.
  • Worked in coordination with graphic designers to create 20+ UI/UX landing pages
  • Created 2 print & 2 digital E-books with product & industry education.

Copy Editor

Snapchat

10/2018 – 01/2019

  • Produce copy for Our Stories segment of application with high click-through rate and over 1M+ unique views & 4M+ views daily
  • Collaborate with the content team to produce material aligned with the company’s brand identity & voice
  • Consistently write headlines & advanced copy for daily stories
  • Develop content, engage in copy ideation and quality control for 4 separate content departments.

Lead Copywriter & SEO Specialist

EchoTech Group

10/2015 – 06/2017

  • Wrote newsletters, press releases, and PR articles
  • Created content for social media
  • Created Corporate blogs for multiple clients & wrote articles to increase readership
  • Created marketing materials for enterprise level businesses
  • Created website copy, advertisement copy, technical writing, content development & ideation, SEO auditing

I Believe in the Brands I Work With

Here’s just a few!

Education & SKills

Skills & Expertise

N

Team Leadership

N

Digital Strategy

N

SEO & SEM

N

B2B & D2C Copy

N

Omni-channel Performance Marketing

N

Content Strategy & Development

N

E-commerce Strategy

University California Los Angeles

Full Stack Web Development (MERN)

Completion of full stack curriculum focusing on JavaScript, HTML, CSS, jQuery, Bootstrap, Node.js, MySQL, MongoDB, Express.js, and React.js

California State University Northridge

BA Enlgish & Creative Writing

Graduated with BA in English with focus on narrative writing and verse. Competed at CUPSI on Slam Poetry Team 2012.

Let’s Work Together

Cyrussepahbodi@gmail.com

(310) 414-7912